Marketing and Communications for
the Built Environment
Optimize what's working and course-correct what isn't. Our consulting and expert resources to help you prove your value, enhance your reputation, and build community support for your projects. Whether you need a workshop to solve one specific challenge, help with engaging the community on a project, or an experienced partner to create and execute customized marketing and PR plans, we offer flexible ways to solve your unique challenges.
Our free downloadable resources — templates, tools and guides built specifically for the built environment — are intuitive and backed by an ask-us-anything approach. Use them on your own or work with us to solve your challenges faster.
Get back to design, and leave the marketing tools to us.
Blueprint gives you access to the tools your firm needs to define and communicate your brand and win new work. After decades in high stakes, international design environments, we have aggregated best practices, scaled what we learned, and we’re now making these tools available to firms of all sizes.
Check out our free downloadable resources to get you started.
You need this if:
You’re looking for a crash course in business development.
You want all the basic tools in one place.
You need resources to help you reach out to potential clients with confidence.
What’s included:
Get a Meeting Guide
If you don't ask, you don't get. This detailed guide gets you started on how to effectively ask for a meeting and get it scheduled.
BizDev Tracker
Not quite ready for a full-fledged Contact Management System (CMS), but know you need to keep track of your outreach and pursuits? Enter the BD Tracker. Built in Google Sheets, this easy-to-use tool will keep you organized and keep your eye on the prize — converting leads to clients.
Pursuit Go/No Go Checklist
Not every opportunity that comes your way is right for you. And taking on work that's not a fit ends up being a barrier to getting the work you actually want. This Go/No Go Checklist is a great gut check to make sure the opportunity really does check all the boxes.
Debrief Questions
You can't win them all. But it's always a good idea to find out why you lost. These debrief questions will help guide the conversation on where you fell short, and help you set yourself up for success next time.
You need this if:
Your brand could use a refresh, but you’re not sure where to start.
Your firm needs to differentiate to stand out from competitors.
You’re looking for a resource that will help you pinpoint your brand identity.
What you can expect:
This downloadable guide explains the details of brand identity and strategy, and how you can use both to help your firm stand out from the competition.
The attached toolkit will walk you through a variety of audits to define your brand identity, size up your competition, and learn how to make your firm shine.
You need this if:
You need to make an impressive presentation to win new work, but just keep finding yourself staring at a blank slide.
You’re looking to build a clear and compelling presentation to let your work shine.
What you can expect:
The Bold + Modern theme uses large, bold copy along with black and white base slides and bold pops of color.
Template includes:
Cover
Table of Contents
Dividers
Multiple text and image layouts
Schedule
Infographics
You need this if:
You’re ready to submit your project for awards, but aren’t sure which are the right fit.
You need help crafting the most compelling story for the awards jury.
You want to see all the year’s awards in one easy-to-read place.
What you can expect:
You’ll receive a calendar template displaying all major industry awards.
This fully-updated resource will guide you with our Awards Strategy as you choose which awards are right for your projects.
You need this if:
You’re getting asked the same questions over and over again in every RFQ/P.
Writing proposals from scratch feels daunting.
Your process would be streamlined by having baseline, customizable text on hand.
What you can expect:
You’ll receive a bundle of polished, professional text, ready for personalization and tweaks to make it your own.
The bundle includes baseline text for the following:
Design + Management Approach
Quality Assurance/Quality Control
Workload/Availability
Budget + Schedule Control
We’ll also include our Style + Grammar Guide to ensure you and your team are writing from the same playbook.
You need this if:
You want guidelines that will help you track, pursue, and win the work you want to design.
You’re looking for an easy, all-in-one package that will help you effectively manage your marketing pursuits and your team.
What’s included:
Pursuit Go/No Go Checklist
Not every opportunity that comes your way is right for you. And taking on work that's not a fit ends up being a barrier to getting the work you actually want. This Go/No Go Checklist is a great gut check to make sure the opportunity really does check all the boxes.
Plan to Win
Preparing for a complex pursuit or a must-win opportunity? Use this PTW to get your whole team on the same page re: the client's goals, your team roles and responsibilities, and your key differentiators that need to come through front and center.
How to Hire Key AEC Marketing Roles with Job Descriptions
We know finding the right talent for your team can be daunting. Take some of the guess work out by using this how-to guide with job descriptions ready to post.
Budget Template (Google sheets)
Setting up (and sticking to) a marketing budget is critically important, especially as you embark on expanding your firm's marketing efforts. This easy-to-use template will help you set up and track your marketing spend.
Debrief Questions
You can't win them all. But it's always a good idea to find out why you lost. These debrief questions will help guide the conversation on where you fell short, and help you set yourself up for success next time.
Photoshoot Checklist
Capturing your recently completed projects is a critical step in winning your next commission. This helpful checklist ensures you get all the views you'll need for a myriad of marketing uses — from awards to your website, social, and beyond. It also includes a guide on how to pick the right photographer, share expenses with your consultant team, and more.
Trusted by firms across the architecture, engineering, and design.
We’ve had the privilege of collaborating with highly respected clients working in architecture, design and the built environment. Our expertise scales from global multidisciplinary firms specializing in large scale mixed use developments to micro firms designing residential and cultural work.
A-I-R
ADBC Architecture
Aidlin Darling Design
Allied Works
Architecture Firm
AS+GG
bKL Architecture
EHDD
EYRC
Fletcher Studios
Future Firm
GGLD Lighting Design
Goettsch Partners (GP)
Jensen Architects
Hoerr Schaudt Landscape Architects
Kevin Daly Architects (kdA)
KGM Architectural Lighting
KPF
LEVEL
Lightswitch
Lundberg Design
MGA
Patterns
Red Dot Studio
Robbins Architecture
SOM
Tom Leader Landscape Architecture
Wight
Why Blueprint?
Blueprint gives you access to the tools your firm needs to define and communicate your brand and win new work.
Built by Industry Design Professionals.
Our guides were written by marketing experts specializing in this field for decades. These are truly made by design professionals for design professionals.
Customizable to support your Marketing, BD, Communications & Engagement.
Our consulting offerings are never one-size-fits-all. We offer a range of options to solve a specific challenge, or comprehensive offerings to tackle it all.
Engaging,
Easy to Use Templates
and Guides.
You don’t need to be a graphic designer or have an MBA to use our templates and guides. They are easy to use as stand alone tools, or can work together in tandem to level up your firm’s marketing.
Hands on help for whatever you need.
Not ready to go it alone? We’re here to help. Select from a range of consulting options, from express consulting, to an audit and recommendations, or comprehensive consulting for bigger challenges.